In this video I talk about the 4 main reasons I think you should have a blog for your local business. It is really important to have a blog so people can find you and learn more about you.
With blog posts, that are attached to your website, you can gain authority and expertise in your marketplace. Google loves blogs and will see that you are making consistent changes and updates to your website. They don’t like static websites. This will improve your chances of getting ranked in the search engines. If you are also posting a great video to YouTube and the embed it on your blog post, you will improve your chances even more to get ranked. Finally, your viewers will get to know, like and trust you the more you post to your blog.
Here is the script to the video:
So today I want to talk to you about your blog. Like you do have a blog right? No! You don’t have a blog? You have to have a blog! Here’s a couple reasons why you need a blog. One it gives you Authority and expertise in your marketplace. So if people go to your website and see you have a bunch of blog posts on the topic that they’re interested in a>and you sound smart they’re gonna like you and they’re gonna start to trust you. Number two the second reason why blogs are good is because Google looks for changes to your website. They look for consistent updating to your website and a blog is a perfect way to do that. So if you write a blog post once a week Google will see that and say hey this dude knows what they’re talking about they’re always posting about it so I’m going to give them more rankings on the internet. So your website is attached to your blog therefore your website goes higher in the ranking because Google wants to see some changes to website. They don’t want to be some boring static brochure. The third reason you want to have a blog is because when you post videos to YouTube, like you do have a YouTube channel right? Okay that’s just another video for another day but you post your video on YouTube and then you write a blog post about that video and the double whammy of posting on YouTube and your blog will get you even higher in the search engines. That’s the third reason why you want to do it. Again we’ll talk about YouTube another day here. The fourth reason why you want to have a blog is like i said before it’s attached to your website so when people come to your website they’re not just going to see your boring price list and you’re boring about us page and well about us pages should be a little more interesting but they’re not going to look at your boring brochure type website. They’re gonna see consistent updating of you producing great content for them. So that means they’re gonna know like and trust you more than just showing up on a website with nothing there and then they might come back again because they realize you’re posting once a month. They’re going to come back next month and watch again. Those are four reasons why to have a blog. Now I have this course that I teach people how to post to YouTube and post to a blog to make sure that it’s optimized properly and its ranked on Google and some search engines like that. But I’ll give you if you want i have a checklist on what to do when you post on your blog. It’s a good checklist to make sure that when you do post to your blog that is going to show up on Google or has more likelihood to. So if you want to get that checklist all you have to do is click on the link somewhere on this page, in the description below. It might even put it across the video here right around here. You can click on that link and it will take you to a page we give me your email and in exchange I will give you some free content. I’ll give you a checklist on how to optimize your blog post. We’ll see you in the next video.
